EcoFlow Plumbing & Landscaping Services, a growing service provider in suburban Dallas, approached NextScale Agency in mid-2023 seeking help with their digital marketing strategy. Despite their strong reputation for quality services, EcoFlow was struggling to establish a strong online presence, attract consistent leads, and manage rising customer acquisition costs.

EcoFlow’s Challenges

After discussions with EcoFlow’s leadership, three critical challenges were identified:

1. Low Online Visibility: EcoFlow’s outdated website lacked proper SEO optimization, causing them to lose out to competitors in organic and local search rankings.
2. Inconsistent Lead Generation: The company’s existing efforts were not producing the volume or quality of leads needed to sustain their growth goals, leaving them with empty service schedules.
3. High Cost-per-Lead (CPL): Existing pay-per-click (PPC) campaigns were inefficient, with low conversion rates and skyrocketing acquisition costs.

The Solution

Website Redesign & Optimization

NextScale Agency designed a modern, user-friendly website for EcoFlow, built with conversion-focused design principles. The new site was mobile-optimized and included clear calls-to-action (CTAs), service-specific landing pages, and an integrated booking system to enhance user experience.

Search Engine Optimization (SEO)

Our SEO experts implemented a comprehensive strategy, including:

• Local SEO enhancements to boost rankings in the Dallas service area.
• Keyword-optimized content targeting high-intent searches like “emergency plumbing services Dallas” and “landscaping contractors near me.”
• Regular blog updates to establish EcoFlow as an industry authority.

Paid Media Campaign Revamp

EcoFlow’s Google Ads campaigns were completely overhauled, focusing on:

• High-converting ad copy tailored to plumbing and landscaping services.
• Localized targeting to capture the attention of nearby homeowners.
• Adjusted bids to maximize ad placements while lowering CPL.

Social Media Management

EcoFlow’s social media presence was revitalized with engaging content, customer testimonials, and seasonal promotions, further boosting brand awareness.

Result(Six Months Later)

1. Increased Online Visibility:
   • 65% increase in organic search traffic.
   • 12 local keywords ranked in the top 3 on Google.
2. Higher Lead Volume:
   • Monthly leads increased by 90%, filling service schedules consistently.
3. Reduced Cost-per-Lead:
   • CPL reduced by 45% for PPC campaigns.

Long-Term Impact

EcoFlow Plumbing & Landscaping Services is now on track to double their annual revenue by the end of 2024, solidifying their position as a top service provider in Dallas. Through a collaborative effort with NextScale Agency, EcoFlow has built a scalable marketing system that drives sustainable growth.

Ready to achieve results like EcoFlow? Contact NextScale Agency today